i hate summer

i don’t know if it’s the black sea and slavic mixture in my blood

or just a physical sensation

but i hate summer and the heat

when people go to coastal regions in the summer

i want to go to the mountains, where it’s cold and lonely

in the wintertime as well

i want to go to the mountains, where it’s cold, lonely, and snowy, fo sho

that’s why today is my fête!

today is the last day of summer (almost)

and i’m very happy about it

dear cold, i love you

please come back as soon as you can

a few weeks back, i was working in the office when i suddenly realized something

- dude

- life is fucking great

so i wondered, “why, though?”

life wasn’t so great a few minutes ago. what changed?

the only change was that i put on my headphones and pressed play

it was that easy

so life is always one button away from being fucking awesome

that’s it

the problems are still there. nothing is solved.

nothing outside has changed

but it’s like rearranging the furniture in the living room and suddenly it feels more open

or it’s like giving away some old clothes to your younger cousins so your wardrobe is ready for new adventures

or burning some sensitive government material before your embassy gets overrun by angry locals

or washing your hands after shaking hands with a politician

or beating your brother-in-law in a fifa match and hiding your enthusiasm so he thinks you don’t even care

or arguing with young cyberbullies after winning a game, replying “your mama” to whatever they say, and leaving

or seeing a doctor who smokes

a relief, a feeling like that

from now on, i will make sure i’m listening to music at all times

wait

will it work like that?

or will it lose its magic?

it’s me taking the all-or-nothing approach again

but fuck it. let’s finalize with this:

let’s listen to music as much as possible

“Without music, life would be a mistake.”

Friedrich Nietzsche

ciao

i’ve wanted to write organized content about ai safety for a long time.

but i was afraid it would be so boring that even i wouldn’t be able to consume it.

then i had the idea of slipping celebrity gossip into the ai safety newsletter.

but no, that didn’t satisfy me either. writing it should be more challenging, and i needed someone to hold me accountable.

so i asked my close friend alex to be my accountability partner. hi, alex!

we decided to start two separate, unrelated newsletters to keep each other accountable while working on topics we both enjoy.

alex published his newsletter first. you can read it here:

https://mondehebdo.kessel.media/posts

and today, i published mine as well.

i named it “ia sous contrôle” (ai under control).

here it is:

https://ia-sous-controle.kessel.media/

enjoy!

a few years back, i was in a meeting with american clients

and my actual name was causing havoc among them

oguzhan

they couldn’t pronounce it, and that wasn’t the first time

for years, i heard all kinds of weird pronunciations of my name from foreign clients

and that last meeting was my tipping point

in a bad move, i decided to drop the “han” from my name

which fixed nothing

normally, my name should be pronounced like “o-uz”

but people were pronouncing it “o-gush”

which wasn’t good, as you can imagine

so after a year, i decided to change my name once more

this time to my long-used nickname, “ozzy”

i was happy about it at first

then i realized i now have 3 names

depending on which era of my life you met me in

you call me by a different name

“oguzhan,” “oguz,” or “ozzy”

so right now i’m in a personal branding nightmare

i don’t know what to do

if i start using my old name again

the pronunciation problems will come back

the short version, “oguz,” solves nothing

but most people i know call me by that name

and the nickname version somehow doesn’t make me happy either

the problem isn’t that i don’t like ozzy

i do

the problem is the gap between the name people know

and the name they see on paper

when i do business with people and then sign documents

the name is different

so i’m a bit scared of breaking people’s trust

--

so let’s solve this nightmare

first, i asked around

and i found out that it’s completely normal and very common for international founders to use a different name

writers do it

actors do it

founders do it

a public name and a legal name can coexist

without either one being fake

also, i like building the brand “ozzy ocak”

which belongs entirely to me

and feels unique

you don’t get many chances in life to give yourself a name

your name is usually something given to you

most people never get to choose it

but i chose this one

this is me

i created this

anyway, i’ve decided to stop using “oguz” as a separate name

to be clear

i’m not removing “oguz” from “oguzhan”

otherwise i would become “han”

which would create an entirely new branding nightmare

oguzhan will remain my legal name

ozzy will be the name i use publicly

when both names need to appear, i’ll write it as oguzhan “ozzy” ocak

but for branding, i’ll build everything around ozzy ocak

i hope this move solves this nightmare

today i closed a 20-year-old company that i had been carrying since i was barely out of childhood.

think about climbing a mountain with a big, heavy backpack.

at first, the weight feels manageable.

but grams become kilograms.

or whatever they become in fahrenheit.(joke for my american friends)

at some point, you realize you are carrying too much weight to finish the journey.

and if you want to continue climbing, you have to leave some of it behind.

subtracting things from my life always gives me more freedom.

the t-shirts won't give me joy .(an idea by https://konmari.com/)

the extra layer of decorative curtains in the house.

the things that seem weightless on their own but become heavy when you carry all of them together.

--

when i was in college, i bought my first company.

it was already seven years old at the time.

we stayed together for another thirteen years.

i changed its name three times and its address twice.

it followed me throughout my entrepreneurial journey.

when i changed, it changed.

when i moved, it moved.

when i started something new, it somehow came with me.

but after starting a new company in the us, my old company became stale.

that is not the entire reason i closed it.

doing business in the us is great.

there is less bureaucracy and easier access to investment.

i feel like i need to manage ten times fewer things than i did before.

but maybe the real reason is simpler.

the old company belonged to an earlier version of my life.

and i was carrying it only because i had carried it for so long.

closing a company is obviously different from throwing away an old t-shirt or removing some unnecessary curtains.

but the underlying idea is the same.

you can subtract business stuff from your life and gain more freedom.

you can close stale companies.

you can retire ten-year-old business ideas.

you can stop carrying projects that no longer have anywhere to go.

some things give you freedom when you acquire them.

others give you freedom when you finally let them go.

and when you let them go, the freedom arrives at lightning speed.

so this is the end for the old company.

goodbye, my old friend.

à la poubelle.

schumpeter’s cycle is the process where new innovations create temporary advantages and eventually replace the old technologies and businesses they disrupted.

i’m in the software industry, and our industry changed recently.

normally, we had a high barrier to entry. it used to cost a couple of million dollars to create a software company.

now it costs a couple of thousand.

there is almost no barrier anymore. a product can be created easily, anytime, anywhere.

or maybe the barrier did not disappear. maybe it just moved.

building became easy. getting customers, building trust and creating distribution are still difficult.

capitalism is nice. but it doesn’t always grow in a straight line.

it is more like waves. growth comes and goes.

now we are in a new era of growth accelerated by ai.

this growth is creating huge companies very quickly.

in theory, it should also be destroying some companies.

it’s called creative destuction.

but i’m not seeing it.

i see people talking about it. i see the hype. but i don’t see any significant destruction.

that is what i wonder.

why is no one getting replaced?

why are so many industries still in the same place?

maybe creation is moving faster than adoption.

that explains the need for distribution but doesn’t complete the schumpeterian cycle.

a product can be built in a few days, but people and companies do not change their habits in a few days. maybe.

old companies also have customers, money, data and distribution. they can use the same tools and protect their position. maybe.

obviously, people are not writing manually anymore. and apparently, they are not reading either. check this as an example: https://tim.blog/2026/06/12/has-ai-already-killed-nonfiction/

there may be a few small examples here and there.

maybe the destruction is happening quietly through smaller teams, lower prices and disappearing jobs.

maybe it just takes longer for entire companies to disappear.

but where is the real destruction?

please show me the destruction, so this schumpeterian cycle can be completed.

ozzy

(ozzy ocak is an economist and entrepreneur who has founded and built several companies across software, ai, and international business.)

don't upload your edge

hello there

today is 4th of july 2026

we are in ankara and the weather is nice. summer, but not aggressively summer. the kind of weather where you can both stay inside and go outside.

anyway.

alex karp is making a lot of noise about ai companies lately, and i think he is right, but maybe for a simpler reason.

watch the video first here if you want:

watch on youtube

ai safety is not only about the robot taking over the world.

sometimes it is about your company becoming less unique so it’s dying slowly.

a few years ago, i planned to start a business development company in switzerland. i had a name in my mind: expandia.

chatgpt was newly released and, as an early adopter, i talked with it a lot. i gave it the plans, the positioning, the name, the thinking, the business model, the wording. basically everything.

expandia went live. things were going well.

then a few months later, i started seeing what i can only call an expandia explosion.

more brands called expandia. more businesses with weirdly similar positioning. similar words. similar approach. similar vibe.

i am not saying i can prove exactly what happened. and i am not saying ai was useless. it was useful. that is actually the scary part.

the point is not “dont use ai.”

the point is: what are you giving away when you use it?

when you give your plans, names, strategy, objections, workflows, customer thinking, and market angle to a system you dont control, maybe you are not only getting help.

maybe you are also feeding the market.

this is why i think the boring version of ai safety matters more than the science fiction version, at least for companies.

who owns the data?

where does the prompt go?

who learns from your workflow?

who gets smarter after you use the product?

ai should be powerful. ai should be everywhere. i believe that.

but it should not require companies to upload their soul into someone else’s machine.

karp is right.

dont upload your edge.

ps: that’s why i built remova.org , click here if you want to learn more.

ozzy

founders like to play little gods, creating stuff out of nothing and trying to shape it to serve their needs or desires

but in order to create good stuff, you usually create mostly shitty stuff first

but because we are not actual gods, and we have limited capacity for shitty projects, after a while our lives become full of subpar, low quality, unscalable products

this fullness causes havoc in our lives and keeps us from creating the good shit

thats why founders have to retire shitty projects more often than they create new ones

its not a good idea to see yourself as a plate spinner, like elon musk

you can only carry a few things at a time, not ten. if you cant finish it, retire it

sometimes the most wise thing a founder can do is not starting another thing, but cleaning the graveyard

ozzy

a society is a group of people who live together under a dual mentality

politically and mathematically speaking, in the usa: mentality = republicans + democrats

but this dual mentality is the visible expression of a deeper social organism thinking against itself, where one part of society seeks order and tradition, while another seeks change

one can’t imagine a society without duality. harmony can only be achieved by absolutism, but that is a dangerous goal that will result in destruction

the reason is:

societies consist of families

the duality in society fundamentally comes from families

the clash of mentality between parents and children defines society

generally speaking, parents = order and tradition; children = change

it can be the opposite as well, but most of the time, that is the case

the exact reason for the division inside societies today is this

this clash inside families

weak-family nations don’t exactly have this type of division, because the families are not strong enough to fundamentally define a society

so next time, don’t ask, “why are we so divided?”

be thankful for it

duality means your society is functioning as it should

ozzy ocak

(as always, i'm thinking out loud.)

lately i've been troubled by this question.

i keep watching people

pour everything into themselves

their image, their brand, their fantasies.

and somehow

in doing all of that

they lose the very thing they were chasing.

because greatness doesn't live inside the self.

it only shows up

when you're reaching for something bigger.

we live in an individualistic world.

and yet

individualism and achievement

seem to move in opposite directions.

the more we turn inward,

the less we actually build.

look at the people we still talk about.

newton said it himself

"i stood on the shoulders of giants."

we picture them alone.

the lone genius, the solitary mind.

but that's the myth, not the truth.

they were surrounded.

they were connected.

they were part of something.

and they were building

not for themselves

but for what comes after.

could they have done it

thinking only of themselves?

maybe.

but today is a different game.

today the problems are too large

too tangled

too heavy

for any one person to carry.

and yet

we have never been more obsessed

with the self.

look at the powerful figures of our time.

the strongmen.

the ego projects with billions behind them.

the political kings who demand to be loved.

notice how hollow they feel.

some follow them

out of fear, out of habit, out of convenience.

but they sense it too.

the emptiness at the center.

these people will not be remembered

the way we remember those who gave something real.

and if they are remembered

it won't be with honor.

society doesn't celebrate

the ones who loved only themselves.

it remembers the ones who sacrificed.

who made themselves smaller

so the vision could grow larger.

greatness comes from a group

moving together

toward something worth moving toward.

no one truly follows a self-obsessed egotist

toward anywhere worth going.

thanks for reading.

around the covid era, i started hearing many people talking about this big event.

some said “great reset.” some said “zero day.”

there was a reason so many people were saying it.

covid was that sort of an event.

it was really like a great war. a great reset.

and it happened. we all lived it. it was a huge trauma.

then all of a sudden we saw russia’s attack on ukraine, which triggered a massive war, displaced millions, and killed around a million people.

then the invasion of palestine. then some smaller events. all trauma, one after another.

they all started with covid.

as people of this world, we are still under the trauma.

we witnessed a lot of death, regression, inflation, and depression.

we’ve seen a lot. we’ve been through a lot.

we need healing.

how does the world heal itself? has it ever happened before?

let’s figure out what caused the biggest healing events in history.

three candidates.

1 - the renaissance: after a devastating pandemic, human life became valuable again.

2 - the roaring twenties (1920s): after world war i and another pandemic, the world gave us jazz.

3 - the post-ww 2 golden age (1945–1970s): the absolute darkest depths of human capability gave us the united nations.

these are not perfect healing events, of course.

but they all resulted in a period of creativity and stability - for some, at least.

and they all started with wars, pandemics, and death.

that’s exactly why i think we are still trying to recover.

so let’s talk about world war iii.

is it happening? will it happen?

let me make a bold guess. no.

it’s not happening, and it won’t happen anytime soon.

of course, as always, we will see events here and there - that’s just how the world works.

there are around 8 billion people on this planet. of course they’ll fight occasionally. that’s natural.

let me quickly cover the economic and political reasons that actually prevent a third world war.

first, the interconnectivity of supply chains.

supply chains are so deeply connected that any major disruption would collapse the entire world economy.

that makes the opportunity cost of a big war incredibly high.

a war that big will have no winners - and it will hurt the ones who start it far more than everyday people.

there are huge corporations that will cease to exist after such event, and they cannot explain this to their shareholders.

that’s the key difference from the previous world wars.

second, there are no potential warring blocs.

yes, you heard that right.

i don't think russia and the usa will fight each other - mutually assured destruction makes that impossible.

russia and europe have nothing to gain from a war with each other.

and a china-usa war is the least likely of all - they are mutually dependent, and they both know they’d be nothing without each other.

there are a lot of subtopics here, but i want to keep this short.

to sum up - i think we are in an era of healing but its just started.

there won’t be a third world war anytime soon.

all the talk you’re hearing is warmongering.

and the people doing it will eventually be ashamed of themselves.

i was walking along the corridors of my office in this wework like coworking place.

i heard someone say "they declared it as a pandemic"

my initial reaction was of course denial.

"people are full of fear," i thought to myself.

"this is just another bullshit created by the media"

so i carried on.

few days passed, of course it was all over the news and social media.

my denial carried on.

"as long as i keep my distance it will be alright"

then one day i was in an elevator,

despite all of the cautions everywhere, someone didn't keep his distance and coughed right into my face.

i realized i won't be able to protect myself because of stupid people like him.

then i went into my office, "everybody pack your things, we're leaving"

the benefit of having an office inside a coworking place is simple.

you can pack all your belongings and leave like there is no tomorrow in 5 minutes.

so we left.

everybody went home.

that evening, i felt like the whole world is gonna get sick, so i should protect myself.

so i left the big city i'm living in and went to my family home in a village.

"1 week max," i thought, but it was going to be much more than that.

village life was simple, i was waking up late, lighting up the fireplace.

sitting in front of it and thinking about how to keep the fire burning,

then taking my coffee and walking in the wilderness for a while.

it was as calm and as green as it gets

but of course there was a business side of things.

i had a business to take care of and i had mouths to feed.

so i would start working at some point but it was a terrible period for productivity.

time passed by, and i realized no one was expecting me to be physically there for them anymore.

wait, that is not a problem.

that's actually like a dream.

well i started to think.

"how can i use this?", as all pragmatists like me would say.

then i decided "i will do all my business digitally from now on"

honestly it was a correct decision.

i enjoyed my life much more after it.

i mean there won't be any traffic, parking problems, scheduling nightmares, fashion issues.

it was the perfect gift covid gave me.

since then i digitally met more than a thousand people.

did business with many people, countries, cultures.

which would be very hard to do under "normal" circumstances.

thank you covid.

it feels like there are too many things going on in the tech market lately

and with its ripple effects, there are many things happening everywhere

i mean business opportunities that will make us quadrillionaires

crazy amount of business opportunities, and new "needs"

it feels like every second we don't address a market need

we are like wasting our potential, we are wasting our lives

the opportunity cost of living has never been this high in history

we thought we would get the four hour work week

but instead we got constant fomo

even as i write these lines

i am missing a great opportunity somewhere

little disclaimer: this piece is about "sales" and its more like notes to myself like all my content.

i dont give advice nor i dont think myself as the expert on this subject

--

selling is not a sufficient activity for landing a client

"the sale" happens at the moment client makes the purchase

so the decision comes from the client not the seller

but if you think that you are the main character of the process, you are wrong

client makes the decision so she is what the story cares

think how bizarre it is trying harder than the main character

she decides so she should do the work, so she should try harder not you

you need to facilitate, not convince or force

when you try to be someone that you are not supposed to be

and doing things that you are not supposed to do

you fail.

the praactical application of this is giving client the puzzle pieces

but not the end result, which is the thing you are promosing/selling

she will do the math from her head and the idea she came up with will be hers

in the end she is the main character, so only thing matters is her ideas

an organic thought from her mind is 1000 times stronger than whatever you sell

so let her be the main character.

i can spend all my days till i die while i create stuff that no one will use

i can produce endless videos or music that no one will watch or listen to

i can create companies that no one will ever buy from

the catch is that people need to be aware of the things i create

without people it doesnt mean anything

in order for people to be aware of it

one necessary evil is needed

the marketing!

oh damn im in a love/hate relationship with marketing

i can easily market other peoples products or creations

with enthusiasm

but for my stuff its hell

i dont know why but it feels so heavy to do that for some reason

creating content videos podcasts but for marketing purposes

few weeks back i stopped holding myself back

i put the camera

recorded videos for a few hours then i couldnt even watch it

i hated every second of it

maybe i didnt hate it maybe i hated the topic of the video

that was a possibility so i decided to change my entire business approach which the video was about

i havent tried to shoot a video for the new approach well see if ill like it

it was many years ago

we created a platform for online consulting by minute

completely browser based webrtc product

good technology for its time

it was a novel idea back then, no one thought about it

one day google did the same exact product

everyone told me i should stop because google does it now

few months later we abruptly stopped the project because of financial issues

it wasnt because of google but it negatively affected my team

6 years later

the pandemic happened

everyone started online working consulting etc

we could have pivoted to become the new skype or zoom

or we could just have succeeded on our business model

unfortunately no

by the way who remembers that google product's name

i dont! it disappeared a long time ago

so today when i see google does the same product i do

i dont care

the global market is big enough or google might fire the project manager

doing nothing is harder

i am puzzled by a new problem in my life

lately i solved many of the hanging business issues

that allowed me to have more time on creating stuff, creating things

so im creating like crazy, sometimes slop, sometimes useful things

but creating constantly means i am not creating fully

the focus is not on the thing, but on the process

and i started to doubt this approach

maybe i should just do nothing instead of doing something all the time

to preserve energy and peace of mind for the next thing, next challenge

that can also mean i might lose my agility for the next thing

i honestly dont know, trying to figure that out myself

the time on my hands is way more than before

and i am wasting it by not wasting my time.

this is a piece about my product design approach (user experience focused)

when we design new products, if we are not careful about user experience

we create more problems than we solve

no one wants that

i want to think of users like tourists in a place with an incomprehensible alphabet

they look for signs like "entrance, exit, tourist information (i)" etc

familiar things and symbols are the only things they can comprehend

getting around is not easy either

many signs that are easy to read and follow are needed to get "there"

"there" is whatever the goal of your product might be

"guiding tourists" approach might or might not be beautiful in design

it sometimes means showing "ENTRANCE" sign in front of a 2000 years old roman wonder,

not pretty, but without it, people get lost.

i first heard about openai in late 2010s

was waiting for them to release something for many years

then of course started using ai when chatgpt first came out

after a while i realized it was not that useful for me

advocating and advertising ai to other people seemed more fun

before ai my coding skills were not so bright

changing stuff that is already created by other people

and of course centering the div was all i could do

gave a break to coding 5 years, then i heard this thing "cursor"

which is a standalone ide built on vscode that helps you complete code blocks with the help of ai by pressing "tab".

so suddenly i was writing codes that are beyond my abilities

they were not very bright for sure, but they were doing the job

"vibe coding" they say. i am not sure because there are many vibes needed except coding.

so buffsend was born as my first project in early 2025

it's an email marketing platform that's only coded for my own needs not to be a business

but when i put it out there it also attracted a few other people as customers

i wasn't sure about how i coded it and was worried about security a lot

so i temporarily shut it down. buffsend is actually getting a reboot right now. anyway i am way off topic

if i remember correctly when i was coding buffsend i mostly used sonnet 3.5 as the daily driver

sometimes i also used gemini 2.0 i guess, but in the end sonnet 3.5 was my main model

everything worked not perfectly though. but it was a very complicated platform and i coded everything on my own

with time ai caught up during 2025 summer months ai was giving some nice information when needed not about coding though

but i wasn't using it for business i was mostly working on fun little projects, was creating a lot of videos with veo and grok

then something interesting happened, it was almost like a sudden thing, models started to be much better at coding

the problems i wasn't able to solve before were suddenly solvable. so i increased my output.

i developed my security skills to some extent and everything became so fluid

sonnet 4.0, gemini 3.0 and gemini 2.5 pro were the main models that i used

they were not great but they were getting the job done after some trials

coding like before became impossible

also my costs were out of control. i was using cursor and cline as routers.

then codex happened.

when i first started using codex it was incredible.

it was way ahead of any existing models including opus 4.6

because openai is the worst naming company ever, i don't know what model i use

i use max high lates extra thinking premium pro or something like that :)

they are really horrible at naming, hey guys i can help you with that

reach me at ozzyocak@gmail.com :)

anyway that's how i do coding. i still use antigravity as ide but codex as the only model i can trust

i think coding is solved. i rarely double check the code ai wrote now, but it wasn't the case few months ago

so yes ai can code nice shit for me and i can turn them into actually working projects instead of just having fun

the actual question is will this bring value? and i ask this question to myself everyday

of course i get some value out of it but it's not like we figured out to go to mars or something

i ask these questions:

will there be an inflation of apps?

will ai companies integrate every working idea of startups to their abilities?

what will happen to the money which normally goes to the startups? like angel investments?

what will happen to the b2b saas when all companies in theory can code their own programs?

what will happen to the small guys, what will happen to the big guys?

what will happen when ais get even more competent so no one will need any app ever anyway?

yeah there are many questions,

i am optimistically worried and completely mesmerized by it.

captivated.

i want to create, create and create.

#burnout

i was 23 or something like that

i had an animation studio, we were doing animated tv series

the business was okay, the sales were alright

but i had a big problem

a lot of things needed to be taken care of by me

even moved my house to somewhere closer to my office

so working on weekends could be possible

accounting, editing, cleaning, voice montage, hiring

creative direction, scriptwriting, human resources etc.

i was the glue holding everything together

in the meantime i was also a student

studying at one of the hardest colleges

with me being at the driver seat of my life

then everything gradually started to rot

my sleep was getting disrupted

social relations were getting weaker

business skills were degrading

losing customers, getting fewer leads

stopped investing in people

i was getting easily agitated to everything

even a small noise

then suddenly one day, i wanted to give up

i terminated all the businesses i built day & night

even decided to leave college

and move to somewhere remote.

i actually did all that, except leaving college

i paused my studies and started working at a family business

at that time i wasn't at the driver seat no more

it was my burnout dictating my life

me being a young kid i had no idea what i was living through

no one told me that this comes from overworking

i even sought professional help, but they were the ones needed help

the weirdest thing is i didn't know that this was a burnout for 3 years

i closed my business, moved out of my home, lost many friends

i could have avoided all of these just by taking care of myself

eating better, working less, sleeping more

and using fucking earplugs!

yes fucking earplugs!

i lost sleep over the tiniest sound for years!

even the hardest colleges don't teach you that

in the end, this all happened and a lot more

maybe i'm stronger today because of it or maybe i lost a few years

today, thankfully, i realize when burnout is winking at me

i pause and reflect

i want to add this quote from @naval

"fast, lift, sprint, stretch, and meditate.

build, sell, write, create, invest, and own.

read, reflect, love, seek truth, and ignore society.

make these habits. say no to everything else.

avoid debt, jail, addiction, disgrace, shortcuts, and media.

relax. victory is assured."

and also i want to add this

life starts with survival then you do other things

as long as you survive, there is life.

when i was growing up

i always had strong ideas

it was close to a point where i was an idealist for a dozen

with time and experience i realized strong ideas were weakening me

but they were making "the idea" stronger

as if i was a product of that idea

i think ideas should be a product of you

not the other way around

so i stopped

started to read and research a lot

and shockingly i saw

there were not many ideas out there to begin with

as humanity we produced some but then "poof"

suddenly no new ideas

we were building everything on top of these existing ancient opinions

instead of looking for better ones

instead of creating modern ones

ancient ideas are mostly about the "meaning of things"

meaning of life family government god or whatever

conversely most modern ideas are about the exploitation or non-exploitation of those

as if there are no other points of view

it's incredibly hard to create or find a new strong idea

not an easy task not even a task

when i read books

i look for new ideas in these books

i read most of the nytimes bestsellers etc

but sir no!

99% trash

they are just a rephrasing of some ideas that's all

flowery language

you can summarize most modern non-fiction books into one sentence

and even that sentence wouldn't awe you

yet my search continues

i still look for new strong ideas every day

not to follow them

but to reveal them dissect them

of course i am not the person to create a brand-new idea

or maybe i am

wait that's a strong idea itself

and i am not for strong ideas

today's rant is about "output"

in life i worked on a lot of things

99% of these things i didn't release

yes! 99%!

and where are they right now?

who cares!

even i don't care

what about the ones i released

were they my best?

no actually!

they were among the average

as they say great is the enemy of good

not even that in my opinion

i think not putting something out there is the enemy of you entirely

yes it might be shitty or whatever

you can delete it afterwards it's okay

i always think my things are unfinished

maybe they really are

but what is really "finished"

years pass and things don't accumulate without "output"

what if i did put everything out there even though they are kind of shitty or half-assed

i think i would not be ashamed i would be proud

most of the things i did in the past are now very hard to do again

the things i didn't publish

most of them are somewhere but where

this time is not the right time to release past work

today is for both today and for tomorrow

but yesterday is not for today or tomorrow either

so yeah

output is your friend

good or bad

without output

things are simply not there!

it's clear that we are in a period of immense technological revolution.

maybe even disruption.

i decided that i need to be part of the revolution this time.

i was too young during the internet boom. anyway.

the product development process started almost 8 months ago.

it wasn't this exact product but after a few pivots remova was born.

simply put, remova is a non-technical, safe ai for enterprise.

it has everything companies need plus it's easy for teams to use.

our main goal here is ai adoption for companies.

so we give companies the ability to see and track ai adoption within the organization.

because

not everyone is a 25-year-old vibe coder or ai native.

i'm looking at the b2b ai adoption rate within developed countries.

it's not more than 25% when we look at actual daily usage.

i suppose only 5% are using a company-wide ai instead of everyone using their own gpt, gemini etc.

of course i think ai companies are revenue-focused and this makes them go after more technical ai usage.

in the end, tech teams are using the most tokens.

not an accountant.

not a manufacturer.

not a supermarket manager.

etc.

i want to help these people adopt ai.

because if they don't, they will get hurt by competitors who have advanced immensely thanks to ai.

so the battle here is to get everyone using ai within an organization.

not just the it team or marketers.

of course i need to first convince the decision makers.

the managers, the owners.

then they need to convince their team.

we are not talking about asking chatgpt about the weather here.

we are talking about being ai native, and doubling iq with human intuition so every piece of work done is high quality.

maybe even innovation.

ai cannot drive innovation but human driven ai can.

anyway this is not the only issue here.

while company employees use ai, there is a risk to be concerned about.

i'm talking about ai safety here again.

yes.

if you are not a cyber-security expert of course you are susceptible to ai risk.

you might share the wrong information, maybe even classified.

it might seem non-worrisome at first, while you were doing it.

but it puts the organization and the employee under great risk.

this risk is not worth it.

* data poisoning

* intellectual property loss

* privacy leakage

* prompt injection

* regulatory fines

and so on.

when building remova our first goal was always making sure the ai is safe for everyone.

so we developed many features and guardrails to protect teams and organizations at the same time.

of course we also wanted to make sure the creativity of ai is not affected by all those rules.

this wasn't an easy task, because sometimes it was unpredictable.

then we designed a multi-layered architecture.

it's all boring technical stuff.

but it's like flying, going to an airport with multiple security checks.

some are very easy like showing your id and your ticket.

some are more advanced like making sure the liquids are safe.

in the end, our tests indicate remova is 95% safer than flagship llms like chatgpt, claude, gemini etc.

and the interesting thing is you still use these same models.

it's not like we created a dumb safe model. no. you use these flagship models.

if you don't want to use them you can use open source models. safe and secure.

and yeah this is my addition to this revolution.

i will share remova's journey in the following weeks.

right now it's just published.

wish me luck.

it was a winter evening in 1999, a cold one. we were visiting my uncle. i was 7 years old. we went inside, dinner was ready. we were like 10 people, including my three cousins around my age (one of them was a bit older, like 15 or something). the tv was on the side, with "ants." if the video is somewhat blurry, we say "with ants" in turkish.

anyway, we ate. then we sat down for a while. parents were drinking tea and eating baklava. the fruits would come after this. you never have fruits with the tea. they were talking about things that parents talk about. it was boring!

my cousins were impatient in the meantime. they were like hiding something. then something magical happened. my uncle gave the green light for us to go to my cousin's room. but damn, it was too late already.

we were inside this room with two beds, my cousin's room. there was a desk. i don't recall a wardrobe. the desk had that special compartment where the computer "box" rested. we sat down in front of the desk. my cousin touched the power button with his toe and booted the pc. black screen with "energy" written on it. windows 98 logo. the computer was there. booted. i had a computer of my own so it was nothing new, but it's always a spectacle.

but there was something different about my cousin's computer. there was an icon on the desktop that i didn't recognize. it was a logo of a soldier or something. written: "age of empires 2." we double clicked on it. bam.

the world's most incredible piece of video appeared in front of my eyes. 2 kings playing chess. when they move pieces, actual soldiers move. when they "eat" pieces, actual soldiers die. and then, everyone dies. i was mesmerized. could we be those kings? we can play chess and it actually moves soldiers?

okay, let's open this game urgently. new game. campaign. start. and it's loading. okay okay, calm yourself down. what! there is no army! we need to build the economy first. oh my god, i'm gonna build a city. and what is that sound? there is an incredible soundtrack that calms you down. but we weren't calm. we clicked on the character. and it said "efendim?" whaaat? it asked me "what?" in my own language. oh my god. okay, let's make him do something. what do we need? yes, we need gold of course. gold is okay. let's make him collect gold. i clicked on the gold and it said "madenci!" wow, amazing. and oh my god what is that there is an enemy scout coming towards my villagers then bam!

my mother was at my cousin's door. "oguzhan, we are going!" whaat! i was having the best time of my life! "no, we are not going." "yes we are, your father is already downstairs."

i was devastated. my cousins were looking at me with empathy. we paused the game. i took my coat and walked towards the door. my cousin said, "hey. stop." i turned back and looked at him. he opened the drawer, took a small box. pressed the cd-rom button thing on the computer case. took the cd out and gave it to me.

wow! it was like the best moment in the world ever! and yeah. the rest is history. i still play this amazing game to this day. it's my small time machine.

here is the soundtrack for your eargasm: age of empires 2 soundtrack

it was a few weeks ago. i hopped on my xiaomi smart scale. it told me my body age is 53. wtf? that's 20 years older than me. my body is 20 years older than my actual time spent on earth. i think my brain is even older. anyway... that's when i realized i needed to start taking care of myself. so i started, and i lost around 5kg of fat in 5 weeks. i know it's not a lot, but i'm already a thin person. so i lost like 7% of my entire body weight in 5 weeks. yeah, when you hear it like that, it clicks, right? i know, i know.

anyway, normally i never diet. that's my thing. i always lose weight by doing a lot of exercise. but lately i realized that's a dumbass approach. how did i realize? you might ask. i started using an ai as my dietician, not as my gym bro. i literally weighed, logged, and told everything to the ai. everything. then the ai made me realize most calories i was consuming weren't actually from the meals themselves. they were coming from the oils, sauces, and wrong types of junk food. it also made me understand how i need to manage my insulin resistance to make my body lose fat not store it, or even worse, lose muscle.

my program is very simple. i only needed 2 things: a kettlebell and a food scale. both are very important.

wake up and exercise (3-4 times per week)

after exercise breakfast: 3 eggs, 10-12gr butter, 7 olives, 50g of bread, sometimes a bit of kars gravyeri cheese (high quality protein)

during the day: i drink 2 lattes and eat a few walnuts if i need energy

dinner: like 200-250g of protein and salad

chocolate (non-negotiable): 60% bitter. sometimes a carrot too

also unlimited yogurt and cucumbers

i have a full home gym, but i only use 1 kettlebell and an elliptical bicycle (not a must).

basically, 2 days a week i did a full kettlebell workout (i tore a back muscle on my first one, so be careful). i also did 2 days of elliptical. but i also walked 5km per day on average.

the first week was tough. the rest was pretty easy actually. i always have a lot of energy; i can do even more, but i want to preserve my muscle.

that's basically what i did to lose 7% of my body weight. mostly fat. of course, this is anecdotal experience, just about me. the main lesson is to use an ai to log everything you eat and always ask for feedback.

ai and feedback, my friends.

ciao

let's try to write this article as timelessly as we can. i'm not going to use any company names or current technology buzzwords. let's see.

you fire up your interface. you say hi. it says hi. you ask, "how's the weather in paris today?" it says 5 degrees. so you send the data that you are in paris? nah, it's not news.

you say, "play some music." it plays some music. you skip some, you replay one of them. so it knows your music taste. this is not news either.

you go to the hospital for regular bloodwork. you tell the results to the ai. it tells you you have a vitamin d deficiency. that's not news.

you go to your office. you request help on an excel file with some people's data. it does it. nothing new.

you go to take a shit. your shit is funny shaped. you ask the ai. it says it's ok. no surprises.

you go back home. you feel lonely. you talk to the ai. it says, "don't feel lonely, i'm here." and you talk with it. usual stuff.

okay. now let's ask these questions to yourself.

what if someone else read all these interactions? a human being. would you be comfortable? what if someone else asked the ai about you? and it told them about you. would you be comfortable?

every interaction with the ai is sending data to a tech company. (of course, you can own your ai and keep your data safe with it). you are not talking to someone. you are not asking a question to an "intelligence." you are sending data to tech bros who are building empires with your data. yes, even your funny shaped shit.

your life transforms from being your life into a database. you are literally giving it, with consent, to an ai company. are you sure?

and it's not just about you. remember that excel file you gave to the ai? you dragged other people into the database too. maybe it's okay to turn our entire lives into data. but you aren't just processing it, you are surrendering it. your secrets, your funny shaped shit, your colleagues. it all becomes their asset. they get rich because you got lonely or needed help.

so, how do you trust an ai company?

the fast fashion era of saas: with the rise of ai, as sam altman put it, the "fast fashion era" of saas is here. many more people are producing saas. in response, existing players are pushing dozens of new features regularly. also, they are much more efficient in coding, so they dont need to hire dozens of engineers to augment their saas.

the complexity problem thats why even the simplest saas projects have become like enterprise software, filled with text inputs and dropdowns. there are lots of bugs as well. some users have realized this, others havent. vibe coded features are giving some users hell.

the point of change this brings us to a point of change. just like salesforce and sap, most flagship saas projects will require managers inside companies to handle them. or, they will outsource their specific saas management. these companies will become the new agencies. just like there are tens of companies in every market that do stuff like sap support or monitoring, or business intelligence dashboard design.

the future of managed operations these companies wont cease to exist. instead, they will spread. we will see many more managed operations for saas in the near future. so you wont just outsource marketing support. you will outsource mailchimp management, hubspot management, marketing ai management, or any other "fill-in-the-blank" management.

the condition for survival the thing is, most saas companies will fail to dumb down or minimize their products. features will be too important for them to keep an edge over smaller, vibe coded saas projects. so they will keep adding features. they will not care if its hard to use. under one condition. the user documentation or onboarding must be done meticulously.

the new power users but no. there is no power user like that anymore. power users will be the new guys, with new titles.

"mailchimp manager"

"hubspot manager"

"remova manager"

"lemlist manager" etc.

or they will outsource these. they will look for a

"mailchimp management agency" etc.

mailchimp is just an example. you can think of 1000s of these flagship saas products.

conclusion this will create a new economy and new jobs for us, thanks to ai. yes, ai will take many jobs, but it will give back bangers like these. this is a great time to live.

llms are no longer just coming; they are here. they are weaving themselves into the fabric of our daily work, silently replacing human cognition and redefining how we use tools. but as their market share eats up the world, we have to ask the uncomfortable question: what actually drives the decisions these models make?

there are a few ways to slice this.

on one hand, the answer is boringly simple. an llm's "knowledge" is just a reflection of the training data you fed it. in this sense, you are essentially getting answers from a mirror of your own making. the "learning" process is just a mathematical way of favoring some patterns over others. consequently, what you get out of a standard model is roughly what you'd expect. if you use a corporate model, you get corporate answers. if you use a flagship public model, you get the consensus of the internet. it is predictable. it is safe because it is contained within the boundaries of language.

but then we get to the second category, and this is where the picture gets blurry. we are talking about the tool-using llm, or the agentic ai.

think about the classic analogy regarding efficiency. biologically, humans are not the most efficient movers on the planet. in terms of energy input versus output, we rank pretty low compared to a condor or a horse. however, put a human on a bicycle, and suddenly we become the most efficient creature on earth. the tool amplifies the potential.

let's tweak this for intelligence. a base llm is predictable because you know its essence; it predicts text. but an agentic llm an ai equipped with the digital equivalent of a bicycle is by far the most unpredictable form of intelligence we have ever encountered.

to summarize the risk profile: non-agentic ai is a predictable reflex. agentic ai is a black box of decision making.

let's look at how this plays out in the real world. if you tell a human to go from point a to point b, she will walk. if you give her a bicycle, she will ride it, assuming she knows how. the goal remains the same, but the method changes.

now apply that to an llm. when the complexity of the tool increases moving from simple calculators to sophisticated cloud systems or quantum computing interfaces the visibility we have into the "how" disappears. how would you know the agentic llm is strictly using that tool to achieve your goal? how would you know it isn't squeezing little bad things in between the lines of code?

we are already seeing this. why do today's great coding models occasionally hallucinate non-existent software packages or install malware-prone dependencies into projects? the model knows, theoretically, that malware is "bad." but in its pursuit of the goal, it creates collateral damage. it commits small evils to achieve a larger task because it doesn't understand consequences, only completion.

think of it like this. today's llms are just the toddlers, the clumsy grandchildren of the systems we will face in the future. they are young. we are feeding them data, trying to curate their curriculum, and filtering out the toxicity.

but when you introduce tools, that curation becomes meaningless. with tools, an ai isn't limited to its training data; it can access the live internet. all the evil knowledge out there becomes discoverable and, more importantly, actionable.

this makes llms fundamentally unpredictable. and that unpredictability scales geometrically with every new tool we hand them. they are incredible systems and we need them. we cannot stop the momentum, and we have to give them tools to extract their full value.

so, how do we make this safer?

i wrestle with this question every day, and naturally, there is no silver bullet yet. but it looks like the nature of the tool itself is the choke point for safety.

right now, digital tools like image generators, video creators, or search engines are relatively safe. they operate in a sandbox. if something feels off, you pull the plug. the damage is contained to pixels and text.

however, the threshold changes when we give llms physical agency. when we give them bodies, or access to critical infrastructure systems that only they can regulate, things will get dangerous very quickly.

we are safe as long as we can reach the power cord. but we are racing toward a future where the ai is the one holding the plug. and that future is happening sooner than we think.

0 - creating and selling magazines
when i was 6 years old my dad bought me a computer and a printer. we also had some comedy books in the house. so i created a maagazine with small comedy stories and sold them to my uncles etc.

1- small cafe in a market
i worked every weekend every available time i could find while i was in high school. i was working in market as a cashier. after many years of people asking for "pogaca" (only balkan people will understand) and i'm saying no. i rented a small place in the market then bought some tables and a "pogaca" fridge. it wasnt a good idea!

2- car vacuum vending machine
again high school. i bought a vacuum vending machine, rented a space in a gas station, put it there, machine was simple you put 1 euro(tl) it worked 5 minutes. this machine provided me all the money i needed when i was in high school. however later my lease ended and i stopped. it was a good idea.

3- importing detailing stuff
when i started college i was importing car wash and detailing stuff from the us. i was selling them online and via wholesale by going door to door. it didnt take off.

4 - carnavale
in my sophomore year , i tried to start a car sharing, rent by minute platform in ankara ,the capital of turkiye, which later failed due to lack of will because i was studying at the time. but when i was creating this brand i had to explain this novel idea to lot of people via video i made by working with illustration artists. this gave me the idea of selling explainer animations to companies to explain their concepts like i was.

5- işkutusu
animation production company, this was the first business that took of (a bit). i was selling animations to startups, small companies etc. later i rented a garage in istinye. i turned this garage into a very cool studio. this business later became part of olo medya.

6- işbitirici.com
online therapy site, which i started in 2014. we made the platform , used webrtc technology to conduct online sessions via psychotherapists. we had few sessions, the business could work greatly, however i was 22 and lacked some perseverence i guess, somehow we stopped doing it. also because i was making money on my other business, i thought i should be focusing on it. id didnt take off.

7- olo medya
işkutusu grew so we had to start an actual llc company. olo medya had 2 main arms, one was the animatiın business the other one was an advertising technology. this was the first "real" business i created. i had employees, accounting, entreprise clients etc. i was 22 at the time . first aour explainer videos got attention and we made deals with film producers, for animation tv series. i created 2 tv series at the time with a team around 5 people, i directed and personally edited around 100 animation videos in 2 years. olo medya s second arm was the technology business. after google chrome stopped supporting adobe flash some of the online advertisers had a problem of counting the impressions and clicks on their ads. so i found a guy in greece who is an expert of video players, bought the tech for $20/month and sold this technology as a service to many big online publishers and brands.

when i was 23 at some point i was making around $150.000 arr which was an incredible amount for a junior college student in istanbul. i froze my college to handle the business operations for 2 years. the business somehow lost traction but still doing okay. however around that time my father offered me a job, he told me to come help him manage his company, which was a $250.000.000 arr company. i said yes beacuse i wanted to do big numbers, like every most 23 year olds. i closed my home and my company and moved back to ankara. 15 days later i got fired from family home and business. within few weeks i lost everything. it was hard on me so i lived in some village home alone for 6 months to get my shid back together and i did.

8- omay grup
when i was 21 i started omay but didnt actually pursue it, i sold few websites thats all. when i finished college i decided to rebuild this business, so i was selling websites that are built on different cms platforms like wordpress etc. i also started managing some ads, and some creative work bla bla and this turned into a digital agency. i hired some people rented an office and did some hard work until covid. after covid the business boomed a bit. i gave service to more than 50 clients in many countries. all sorts of digital consulting but mainly it was b2b marketing. to this day omay is still active.

9- omay textile
29 years old, i got married. my father in law and i became friends. we walked 10 kms every weekend and had these long business talks . he owned a sizeable fabric factory. he saw what i was doing with digital marketing and he kind of persuaded me into selling fabrics in bulk. from my previous experiences i wasnt so keen to close my company once again, so i bootstrapped (did this as side business) a textile business, producing and selling fabrics in bulk. but i didnt wanted to business with family so i built my own thing. the business was basically this, i was showing samples to the clients. they were ordering bigger samples like 100 kgs. i was producing that too. then if they like the product they will place orders like 2-10 thousand kilograms of fabric. i found few outsource fabric producers in southeastern turkey. visited them couple times, built good relations, went to their homes, weddings etc. everything was great. sales was booming i was en route to 7 figures arr. i was selling fabrics to the biggest brands in my country. the fabrics we did were great, durable, cheap etc. however one day in february i woke up and saw in the news that southeastern turkiye hit by an enormous disaster. the factories i worked with was out of reach. many dead. of course these people were my friends and acquaintances so it was devastating for me and for my business. i had to cancel many orders, at that time i just opened a 3 story building one level for r&d , one was a showroom, and the other one was our offices. we invested some amount. also we did a lot of investement to r&d . because the factories were offlibe i had to work with lower level producers, which cost us our bigger clients. also it was operational hell, i had to deal with a lot of different purchasing and logistics without any experience and knowledge. many scammers are operating, and a lot of practices that look like normal activity but scam in this line of business. after a while business losses became unbearable. this was the worst business i have ever done. i stopped doing this. closed everything, sold every stock left. took and oath to not do physical business again. one positive note, i know tons about yarns, fabrics an clothing. i design and produce most of my own clothes(not by hand via producers)

10- expandia
after i closed textile, i moved to switzerland for an unplanned duration. i was financially and mentally wrecked by the textile business. i decided to rebrand, rebuild my agency. omay had very nice clients in switzerland and it was very nice to work with them. also i speak french, that directed me as well. i turned omay into expandia, built expandia as a b2b marketing/revops brand. later my clients were demanding more services, so we added cybersecurity and some operational services. expandia is still active. its not an incredible business but it makes the soup, and i enjoy doing it. this business helps me to fund the next company which im building right now.

11- buffsend
cold outreach saas. i developed buffsend to scratch my own itch. i was paying a lot of money on hubspot, apollo, lemlist etc . i realized i can code this myself. so i created buffsend. at first it was kind of an internal tool, but i couldnt hold myself and turned it into a saas product. you can send sequential emails, call, do basic crm stuff with buffsend. but i dont want to continue this project as is. its not my best work and there are lot of competitors and a limited market. so i dont want to bother much. but i will turn it to sometihng that will work in a bigger market when i have the time.

12- unnamed project
usa based tech company. soon...

i'm an entrepreneur in my mid thirties. i love creating businesses and stuff. i studied economics and business at university.i started my first business when i was 6. i love my wife , my cat, my work and being an independent person. i own remova inc in usa. i work in llm safety.

cities i lived
ankara · istanbul · sapanca · basel · brussels · oslo

social entrepreneurship podcast
50 episodes exploring the intersection of business and social impact.

shut up and write
15+ events and ongoing. a community initiative to help people focus on their writing goals.

companies i created
check out my full startup journey in the post above.

tv shows i made
created 2 animation tv series with a team of 5 people. directed and personally edited around 100 animation videos in 2 years.

my articles
writing about entrepreneurship, technology, and building things.